The occasional joys of finding BzzReports in our system that show signs of a very active imagination...or a very, very dark side.

WOM Report [from our new "General Cleaning Product" Campaign]:

So for the past few months, I have been running the Firefly Mobile Phone BzzCampaign. Everyone got free phones and 30 minutes of access. Probably one of our best programs ever. Well, in the beginning I was pretty bummed, believe it or not, because after the program had been live for a few weeks and everyone had received this amazing product (at the client's cost), only 45% of the participating Agents had filed reports. As you can imagine, I was pretty bummed. In fact, I found myself getting angry. I mean, how could you get something like that for free and then not file at least one report out of sheer gratitude (or guilt ;)

Anyhow, I decided that I was going to fight the good fight on this one and that I was going to do everything in my power to get people to report. After my first week of disappointment, I decided to send the Agents a heart felt email, asking them why they weren't reporting - how they could not be bzzing up a storm (good or bad), about this product. It practically bzzes itself. After that one email, activity levels jumped 20% to 63% and then crept up a few percentage points the week after. So, the guilt game worked....

You think I may have stopped here, but I didn't. Throughout the entire rest of the campaign, a reminder email along with a news story or interesting fact. I also made sure to tell the Agents how they were performing. After activity level stopped at 67% and me still believing we could do better, I sent one more heartfelt cry out to the Agents. And, do you know what? They listened. Activity levels went up another 10%. Now, I don't know if this happened because I was harrassing the Agents by email, or that they truly felt guilty, had a lot to bzz, and decided to take the time and tell us about their conversations.

The long and short of it is, this campaign is now one of our most successful. But, what I am wondering (and this is a question for all of you agents), is the following:

• Do you just need more reminders to report?
• Do you feel any guilt at all when you get something for free from BzzAgent's client and you never file a report?
• Do you think that your activity level on campaigns effects your Agent rating/standing in the community and your eligibility for future programs?

Happy Turkey Day,

Kristen B. VP of Strategy