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Dave Balter: CEO, Founder
Analytics
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Dev: Technology
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Central Hive
Tel:617-451-2280
Email: beelog at bzzagent dot com
More: click.
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| Measuring WOM Comes of Age |
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Saturday, March 25 2006 @ 06:42 PM EST
Contributed by: Dave Balter
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How do you measure WOM?
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A) Track communications patterns against WOM media norms [more on that later]
B) Implement ROI proof points such as regional test and control, loyalty program card tracking and coupons, rebates and other codes.
C) Understand and refine your Net Promoter Score.
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| 1 comments |
| Most Recent Post: 03/27 01:47PM by Anonymous |
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Welcome to the BeeLog!
Want to know more about how we run the business known as ** BzzAgent **? Read here to find out all about us, learn about our staff, how we work and how we're developing the first authentic and honest Word-of-Mouth Marketing channel. Start ** here ** to find out why we created this!
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